One of the specific approaches and packages used by MBD is the Customer Insight service.
MBD conduct business to business research, analyse the results, and provide practical and strategic advice from the analysis. The range of markets and industries in which we operate is constantly expanding, but we have achieved particular levels of experience and expertise in:
Our experienced and qualified consultants provide assessment of opportunities in:
To fully assess the assignment needs, we arrange a meeting between the client and our consultant(s) following preliminary discussions. This facilitates a clear understanding of all the pertinent issues and their context. With this knowledge we can ultimately offer practical guidance in decision making, and ensure an accurate assessment of the key factors.
After a full examination of the work to be undertaken, we develop a project programme. This is detailed in a proposal outlining:
The proposal is prepared free of charge. If accepted, it forms the basis of the assignment, ensuring you always know exactly what to expect from the results.
Business DevelopmentWe design the research programme around your individual needs, optimally combining desk and field research to achieve the required results cost effectively.
Our consultants use a variety of research techniques, but predominantly use unstructured interviews during original research. This provides a more detailed and informative response through an informal discussion with key interviewees. The technique also allows a greater flexibility to develop each conversation to the maximum benefit of the project.
We always maintain close contact with our clients to combine the professional research and analytical capabilities of our consultants with your product expertise and knowledge. This allows the consultant(s) to verify or assess the importance of emerging information, thereby maximising the effectiveness of the project research.
ForesightWe fully test the research results before analytical assessment. Forecasting is undertaken using a pragmatic approach, and is facilitated by the training of our consultants, who are never satisfied with a response to a question until we understand the reasoning for that response. Only when this is achieved can future developments be projected.
Reports therefore arrive at policy recommendations and act as a constructive aid to decision making. The initial understanding of the context of the assignment guarantees practical suggestions that can be put to immediate effect.
The final report is segmented into chapters for ease of reference. Each chapter contains a summary of the key issues, providing the client with a working tool for all levels of management.
An agreed period is left between the timely delivery of the report to your desk, and a face to face presentation by the consultant(s). This allows you time to fully digest the information provided, and examine its implications, thereby maximising the benefit of the face to face presentation and discussion.
The result is high quality information and actionable advice that lead to profitable market and business development